AAKER, DAVID A. & KUMAR, V. & DAY, GEORGE S. - Marketing Research (6th ed).

John Wiley & Sons, 1997. Edition: 6th Edition. Hardcover, Pages: 792. No dust jacket. Sixth edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2224270 Used; Good. ISBN: 9780471170693.

GBP 3.19 [Appr.: EURO 3.75 US$ 4.28 | JP¥ 635] Book number 2224270

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