Prof Gerry Johnson and Prof Kevan Scholes - Exploring Corporate Strategy: Text and Cases

Prentice Hall 1997 Paperback, 736pp. This strategy textbook covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. This version of the text includes 35 long case studies from a variety of industries worldwide. Heavy. (ISBN: 9780135256350). Good.

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