Derek F. Abell - Managing with dual strategies

Simon & Schuster 1993 Hardback, 314pp. Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there. (ISBN: 9780029001455). Very Good.

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