RAPP, STAN; COLLINS, L. - Maximarketing : The New Direction in Advertising, Promotion, and Marketing StrategyNew York, NY, U.S.A. McGraw-Hill Companies, The. 1987. (ISBN: 0-07-051191-8). Hard Cover. Publisher: McGraw-Hill Book Company, 1987, V.Good, HB, ISBN: 0-07-051191-8, 3 pp underling. Very Good.
USD 77.49 [Appr.: EURO 72.5 | £UK 61.25 | JP¥ 12195] Book number 007025
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