Ideal Novelty and Toy Company - The Touch of Human Softness. Why - Rubber Arms Are Best for Dolls!

S. l. (Brooklyn), Ideal Novelty & Toy Co. 1928. First edition; 6 x 3 1/2; single leaf, folded, pp. [4]; lithographed illustrations; a few minor nicks to edges; light creasing; in very good condition. A pretty, little brochure, it advertised several of the Ideal Novelty and Toy Company's newest dolls and gave the various reasons as to why those dolls with rubber arms were marvelous. The business was founded in 1903 by Morris and Rose Michtom with their invention of the Teddy Bear and by the 1950s - they would become the biggest doll-making company in the US. Very good .

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