Deutsch  Français  Nederlands 

Steenkamp, Jan-Benedict & Laurens Sloot. - Retail disruptors : the spectacular rise and impact of the hard discounters.

London & New York : Kogan Page Ltd, 2019. Paperback. xxi, 242 pp. illustrations ; 24 cm. Mailorder only - Alleen verzending mogelijk. Book condition : very good. Contents : How hard discounters are disrupting the traditional retail model -- Part one. Hard discounter strategies. Understanding the hard discounter business model ; Strategies of key hard discounters: Aldi, Lidl, Trader Joe's and DIA ; Hard discounter success around the world ; The next frontier : dissecting the US grocer retailscape -- Part two. Competitive counterstrategies for conventional retailers. How are conventional retailers being impacted by discounter entry? ; How conventional retailers can compete with hard discounters ; Strategies to reduce procurement costs -- Part three. Brand manufacturer strategies versus hard discounters. Competition : creating winning brand propositions versus private labels ; Cooperation : producing private labels for hard discounters ; Co-opetition : generating successful sales in hard discounter stores ; A look into the future of disruptive retailing. ISBN 9780749483470.
EUR 18.00 [Appr.: US$ 21.12 | £UK 15.75 | JP¥ 3108] Book number #178236

is offered by:


Kloof Booksellers & Scientia Verlag
, Limmerick 7, 1046 AR Amsterdam, The Netherlands | Fax: +31 (0)20 627 1395
Email: kloof@xs4all.nl
Member of ILAB 




  Order this book

Ask for information

Back to your search results